YOUTH TO THE PEOPLE

Product Launch

Client:
ONE DAYDREAM PR /
YOUTH TO THE PEOPLE

Where:
BETA BAR, SYDNEY

Youth To The People were bringing to market a new ‘Hydrate & Glow Dream’ mask so wanted to convey a ‘dream like’ look and feel event within Beta Bar. To do this we made a huge floating cloud installation which we suspended from the rafters, above a ‘floating’ product display table.

We chose a clear acrylic table and plinths to display the products on and inserted unique sculptural florals within the table and plinths which included key ingredients from the product. This gave the illusion the products were floating on the ingredients beneath a dreamlike sky! We also brought in LED tube lighting to give the space a GLOW and also tie in the benefits of the product.